Consumer goods and retail
Retailers and consumer goods companies retain Tacitude. Leadership, category, commercial and store operations teams open projects on store networks, own brands, promotions, routes to market and store operations.
Shoppers split their spending across stores, online channels and discount formats, and compare prices across all of them. Input, labor and logistics costs press on margins, while retailers' own brands compete with suppliers' brands for the same shelf.
Projects companies bring us
Which stores should we close, resize or relocate over the next three years?
Profit by store, lease exit terms and how much of a closed store's sales moves to nearby stores or online.
EngagementPortfolio and capitalShould we launch a premium own-brand range, and in which categories?
The margin gap against the brands and how suppliers would respond.
EngagementNew businessesWhich promotions should we keep, given their effect on margin and basket size?
The volume each promotion adds against the purchases shoppers would have made anyway.
EngagementPricing and profitabilityShould we sell to German retailers directly or through a distributor?
Trade terms, listing costs and the control each route gives us over shelf and price.
EngagementGo-to-market and salesHow should we redesign store operations around online pickup, self-checkout and fewer tasks per shift?
Labor hours by task, the share of orders collected in store and the service level shoppers notice.
EngagementOperations transformation
Example projects. Each engagement starts from your own objective or question.
Data your team typically brings
- Sales by store, channel and category
- Price, promotion and markdown history
- Store profit and lease terms
- Loyalty program and basket data
Bring us your project
Write to hello@tacitude.com with the project your company has in mind, and we will frame it with your team as an engagement.