Beyond the core, which new business fits what we already do well?
Chooses the adjacent business to build, buy or enter with a partner, by its distance from the core and what it takes to win.
What you receive
The business to build, buy or partner on, its business case and the plan for its first milestones.
Each candidate placed by the customers, capabilities and channels it shares with today's business.
When to open it
- The core business nears maturity.
- Your product and sales teams hear requests outside the current range.
- New technology or regulation opens a space next to the core.
What the project covers
- Adjacency map: candidate businesses by distance from the core
- Capabilities to reuse and capabilities to acquire
- Market size, growth and competition for each candidate
- Build, buy or partner options
- Business case and milestones for the preferred option
What your team brings
- Revenue and margin by product and customer
- Inventory of capabilities, assets and patents
- Ideas and proposals under internal review
- Customer research and studies of unmet needs
- Strategic plan and investment limits
In your report
- Exhibit 1
Candidate businesses ranked by distance from the core
Each candidate placed by the customers, capabilities and channels it shares with today's business.
- Exhibit 2
A staged plan ties investment to milestones
The milestones of the preferred business and the investment released at each one.
Where it applies
- Consumer goods and retail
Should we launch a premium own-brand range, and in which categories?
The margin gap against the brands and how suppliers would respond.
- Industrial goods and manufacturing
Can we build a service business on our installed base of equipment?
The size of the installed base, the share we could cover under contract and the margin per service hour.
- Energy and utilities
Should we offer solar, storage and electric vehicle charging to business customers?
The customers we already supply and the installation capacity we would need to build.
Start with this engagement
Write to hello@tacitude.com with the project you have in mind, and we frame the engagement with your team.