Technology and software
Software and technology companies retain Tacitude. Leadership, product, sales, corporate development and engineering teams open projects on pricing models, sales channels, acquisitions, the organization and strategy.
Clients buy software as subscriptions and judge vendors on usage and retention, which changes how revenue, pricing and sales teams are measured. AI shifts what products can do and what they cost to build and run, and buyers are consolidating their vendors.
Projects companies bring us
Should we move from perpetual licenses to subscriptions, and how should we price the tiers?
The revenue dip during the transition, churn by segment and willingness to pay for each tier.
EngagementPricing and profitabilityDo we sell to large enterprises directly or through system integrators and cloud marketplaces?
Sales cycle length, acquisition cost and the margin each partner takes.
EngagementGo-to-market and salesShould we acquire this smaller competitor to close a gap in our product?
Product overlap, customer retention after closing and the cost of integrating the code.
EngagementDue diligenceHow should we organize engineering: by product line or around a shared platform?
Release speed, duplicated work across teams and who owns each customer outcome.
EngagementOperating model and organizationShould we stay a horizontal platform or build versions for two or three industries?
Win rates and retention by industry, the product work each version needs and the price each one can command.
EngagementCorporate strategy
Example projects. Each engagement starts from your own objective or question.
Data your team typically brings
- Bookings, renewals and churn by customer
- Price lists, discounts and contract terms
- Product usage data
- Sales pipeline and acquisition cost by channel
Bring us your project
Write to hello@tacitude.com with the project your company has in mind, and we will frame it with your team as an engagement.