Where should we play, and how do we win there?

Chooses the markets, customers and businesses the company competes in, and the initiatives that take it from today's value to the target.

What you receive

The strategy: where to play, how to win, the initiatives that close the value gap and the roadmap.

Exhibit 1A value bridge links today's value to the target

Today's value, the contribution of each initiative and the target value, step by step.

When to open it

  • Your strategy team prepares the next strategic plan.
  • Results drift away from the targets the plan set.
  • A shift in technology, regulation or competitors changes the market.

What the project covers

  • Market trends and profit pools by segment
  • Competitive position and the sources of advantage
  • Strategic options: where to play and how to win
  • Value of each option and the initiatives behind it
  • Targets, resource allocation and the roadmap

What your team brings

  • Financial statements and the current strategic plan
  • Revenue and margin by business, product and region
  • Market and competitor data already on file
  • Customer research and satisfaction surveys
  • Investment limits and the company's financial targets

In your report

  1. Exhibit 1

    A value bridge links today's value to the target

    Today's value, the contribution of each initiative and the target value, step by step.

  2. Exhibit 2

    Strategic options compared on value, risk and fit

    Each option scored on the value it creates, the risk it carries and its fit with current capabilities.

Where it applies

Start with this engagement

Write to hello@tacitude.com with the project you have in mind, and we frame the engagement with your team.