Should we enter this market, by which route, and when?
Assesses whether a new market is worth entering, which route to take and how much to invest before it pays back.
What you receive
The go or no-go, the entry route, the investment case and the entry plan.
The cumulative cash of two entry routes over time, with the year each one breaks even.
When to open it
- Growth in the core market slows.
- A business unit proposes a new country or segment.
- Partners or acquisition targets offer a way in.
What the project covers
- Market size and growth by segment
- Competitor map and the share within reach
- Customer needs and willingness to pay
- Entry routes compared: organic, partnership, acquisition
- Business case, cash curve and break-even by route
What your team brings
- Sales and margin by product, customer and region
- Cost structure and capacity of current operations
- Strategic plan and growth targets
- Market studies and customer research already on file
- Notes on partners or targets under review
In your report
- Exhibit 1
Cumulative cash shows when each entry route breaks even
The cumulative cash of two entry routes over time, with the year each one breaks even.
- Exhibit 2
Segment attractiveness sets the order of entry
Each segment by size, growth and margin, with the entry sequence it implies.
Where it applies
- Banking and lending
Should we enter SME lending in Portugal, and with which partner?
The credit risk we can underwrite there and the partner's access to small and mid-sized businesses.
- Agriculture and food
Should we open an export business in Asia, and with which products?
Demand and prices in each market, the access conditions for food imports and the logistics cost of reaching them.
- Industrial goods and manufacturing
Should we build a plant in Mexico to serve our North American customers?
Landed cost against current supply, tariff exposure and the time to qualify the plant with customers.
- Healthcare and life sciences
Where should our hospital group open outpatient clinics?
Referral flows, the payer mix and the procedures that can move out of the hospital.
- Private equity
Where should add-on acquisitions take the platform next: new regions or new segments?
Fit with the platform, the pool of available targets and the multiple paid against the platform's.
Start with this engagement
Write to hello@tacitude.com with the project you have in mind, and we frame the engagement with your team.