Travel, tourism and hospitality

Hotel groups, airlines, tour operators and travel distributors retain Tacitude. Leadership, revenue management, distribution and customer service teams open projects on pricing, channels, ownership models, AI and turnaround.

Demand moves with the season, the economy and events in each source market, and fixed costs remain when rooms and seats go unsold. Online platforms control much of the booking path, and travelers compare prices and reviews across every channel before they buy.

Projects companies bring us

  1. How should we set room rates by day and channel as demand shifts across the season?

    Booking pace, the price sensitivity of each segment and the rates of comparable hotels.

    EngagementPricing and profitability

  2. What share of our bookings should come direct, and how much should we pay online platforms for the rest?

    Acquisition cost by channel, the guests each channel brings and what they spend during the stay.

    EngagementGo-to-market and sales

  3. Should we keep owning our hotels, or sell them and run them under management and franchise contracts?

    Returns on owned property against fee income, the buyers for the assets and control over the guest experience.

    EngagementCorporate strategy

  4. Which steps of the passenger journey should AI handle, from booking to rebooking after a delay?

    Contact volumes by step, the cost of each disruption and what passengers expect from staff.

    EngagementDigital and AI strategy

  5. What would it take to bring our tour operator back to profit within two seasons?

    Margin by destination and product, the fixed costs we can remove and the cash the business needs until it recovers.

    EngagementTurnaround and restructuring

Example projects. Each engagement starts from your own objective or question.

Data your team typically brings

  • Bookings, rates and occupancy by channel and date
  • Distribution costs and commissions
  • Revenue and costs by property, route or product
  • Guest and loyalty program data

Bring us your project

Write to hello@tacitude.com with the project your company has in mind, and we will frame it with your team as an engagement.

hello@tacitude.comNext industry Real estate and construction